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Examples of My Work

The Written Word

Explore a featured selection of my written work below, including interviews and opinion pieces on a wide range of topics relevant to the Toy & Games industry, 
including sustainability, licensing and retail.

Toy World •

Making it personal with Moonpig

In mid-September, Moonpig and The Entertainer revealed details of a new partnership that will introduce The Entertainer’s Toy Box – Total Retail Solution to the personalised greetings card specialist’s business as it seeks to become the ‘ultimate gifting companion’. Rachael Simpson-Jones sat down with Moonpig’s general manager, David Rimmer, to find out how the partnership will benefit both parties - and what it means for consumers seeking the perfect gift for a loved one.
Toy World •

Changing the world, one step at a time

Our annual feature on Sustainable and Eco-Friendly toys always falls not long after the annual United Nations Climate Change Conference which, from 30th November – 12th December 2023, was held in Dubai, UAE (ironically, one of the world’s biggest crude oil producers). As always, the COP28 conference hammered home the need to protect our planet and its inhabitants with actions both big and small, from overhauling our transport and energy sectors to reassessing small consumption choices – such as which toys to buy our kids.
Toy World •

It's a Bing thing for Rainbow Designs

Rainbow Designs has welcomed the lovable pre-school favourite Bing to its portfolio of family-favourite brands. With a refreshed, innovative and enhanced toy range due to hit shelves from Q4 2025, Rachael Simpson-Jones sat down with Laura Clarke, executive director, Global Licensing, at Acamar Films, the studio behind Bing, and Anthony Temple, managing director at Rainbow Designs, to find out how the partnership came about, what it means for both companies, and, most importantly, what it means for Bing fans.
Toy World - Licensing World •

From the editor

Welcome, dear reader, to Toy World’s special Licensing World flip-cover issue. Licensing undeniably continues to play a huge role in the Toys & Games industry. While the overall toy market is slightly down this year, sales of licensed toys and games are up +3%, according to Circana, increasing their share to a whopping 33% of overall sales (YTD July 2024). Licensed characters and brands now form a major part of consumer consciousness. Whether they’re arguing on social media about whether or not...

Recent issues of Toy World

I'm currently the editor of Toy World, the UK's leading B2B trade magazine for the Toys & Games industry. We publish 12 core issues a year, plus several standalone supplements covering international trade fairs and major properties. A selection of recent core issues can be found below.

Other Professional Skills & Career Highlights

I don't just write! Check out some of my TV appearances and other work here.

About Me

I'm a magazine editor and writer based in Buckinghamshire, UK. Thanks for visiting my site - and please get in touch if you're interested in working together.

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